New Audiences Productions
Founded in 1971 as a concert production company, New
Audiences has grown to include many other facets of the
music business, including personal management, tour
management, consultation services, and concert advertising
and marketing.
For more than 34 years, New Audiences has built its
reputation and success on the solid foundation of
knowledge, experience and commitment to quality music
and performance. New Audiences produces concerts using
carefully planned and executed marketing strategies after
evaluating new musical trends and directions, and
matching specific performers to carefully identified
audiences.
New Audiences produces many concerts and events each
year, including shows at Carnegie Hall, Lincoln
Center, Town Hall, and the Beacon Theatre. In addition to
presenting concerts by such diverse artists as Sonny
Rollins, Take 6, The Rippingtons, Chick Corea, B.B. King,
David Grisman, Ute Lemper, Violent Femmes, Barenaked Ladies,
David Bromberg, Joan Baez, Indigo Girls, Tony Bennett, Yanni, Dar
Williams, Joshua Redman, Ruben Blades and Lyle Lovett,
New Audiences has achieved recognition as an innovative
producer for its ability to pair artists from different genres
and consistently attract a cross-section of their respective
audiences.
As producers, New Audiences enjoys excellent
working relationships with a variety of companies. They have
presented shows with Evian Natural Spring Water, Anheuser Busch,
Hennessy Cognac, Harvey's Bristol Cream, GRP Records,
WQCD-FM (CD101.9), WRKS-FM (KISS-FM), the Brazilian Cultural
Foundation, The Nature Conservancy,
Festival Productions, Inc. (producers of the JVC Jazz
Festival) and other corporations and organizations.
Over the years, New Audiences has produced the following
concerts: Sonny Rollins, Miles Davis, Joan Baez, Grover Washington, Jr.,
and Spyro Gyra at the Beacon Theater; the CD 101.9 Jazz Wednesday Series
at the World Trade Center, including shows with Joe Sample and Angela Bofill;
Loreena McKennitt and Ladysmith Black Mambazo at Town Hall; and
Indigo Girls at Central Park Summerstage. In addition to its
extensive activities in the New York metro market, New
Audiences has also presented concerts in Washington, D.C.,
New Haven, Philadelphia and Baltimore.
New Audiences has acted as a consultant to jazz festivals in
Europe, including the Umbria Jazz Festival in Italy and the
Vienna Jazz Festival. They co-produced the Panasonic Greenwich
Village Jazz Festival. For four years they were
the advertising and promotional consultant/agency for the
JVC Jazz Festival in New York. Since 2001, New Audiences has been
consultant and talent buyer for the Rochester International Jazz Festival.
In 1997 New Audiences was nominated by Pollstar
Magazine as Independant Promoter of the year.
New Audiences' president Julius J. Lokin served as Adjunct
Professor of Concert Management at New York University,
teaching in their Music Business program (1998 - 2002).
He has contributed chapters for two textbooks used in
music business programs in many universities, Baskerville's
Music Business and Career Guide
and Music Business Primer by Diane Rapaport
